If you’ve been following my journey, you know I’ve always built my business in seasons. Some seasons are about learning, some are about growth, some are about rebuilding — and right now, I’m in a season of planting new seeds with a very clear vision of where I’m heading next.
This post is part dream, part strategy, part manifestation.
And honestly… part accountability — something I can revisit and say:
“Yes. I believed in this before it existed.”
Let me share the plan I’m manifesting for my bakery, my blog, and my future — because maybe it will inspire you to build something delusional, brave, and beautifully yours, too.
The Modern Bakery: My Teacher
I started The Modern Bakery in my home kitchen under cottage food law — long before I ever imagined becoming known for macarons. It was simply a space where I taught myself how to bake.
Over the years, it became:
- my micro-bakery
- a place offering limited storefront pickups
- my booth at the farmers market
And yes — it’s the brand that has changed the most.
It’s where I learned:
- how to make cakes
- custom cookies
- cake pops
- traditional desserts
- macarons
- cookies
- cinnamon rolls
Basically every “classic bakery” skill you expect from a traditional small-town bakery.
But now I see that The Modern Bakery has always been my classroom — the chapter where I learned all the trial-and-error lessons a baker needs to grow.
It’s where I became a baker.
But it’s not the brand that will grow like Crumbl or Milk Bar.
It’s the brand that taught me enough to dream bigger.
And that realization is what led me to Fatté.
Why I Created Fatté (And Why It’s My Next Big Step)
When I first tried offering nationwide shipping through The Modern Bakery, I burned out so fast I could barely keep up.
Juggling:
- storefront pickups
- farmers market pickups
- and shipping orders
…all under one inventory system was overwhelming for a one-woman show.
At the same time, I kept seeing bakers on social media having huge success with a different model:
drop the menu → sell out → ship everything on one specific day.
A simplified bakery model designed for online business, not for juggling walk-ins, custom orders, and pickups all at once.
It was manageable.
It was scalable.
It was something I could see myself doing successfully.
But I knew one thing for sure:
The Modern Bakery wasn’t the name that would grow in the online world.
I wanted a name that:
- stands out immediately on social media
- is instantly brandable
- fits the indulgent, “fat dessert” niche
- could grow into a storefront
- could become iconic, recognizable, and exciting
So Fatté was born — the brand that reflects the desserts I excel in and feel most confident selling:
- fatcarons
- big cookies
- fat cinnamon rolls
- (maybe brownies or blondies one day)
Where The Modern Bakery feels like the student…
Fatté feels like the confident baker who knows exactly who she is and what she sells.
It’s a bold voice. A clear brand. A strong identity.
It just fits.
The Farmers Market Showed Me What People Want
The farmers market has been one of the biggest gifts in my business.
It taught me:
- what people buy without hesitation
- which products get the biggest reactions
- what flavors stop people mid-sentence
- which branding makes someone curious
- how powerful fatcarons, cinnamon rolls, and cookies really are
Most importantly, it showed me something I didn’t expect:
People want the Fatté-style desserts.
They line up for them.
They rave about them.
They come back for them.
And this opened the door to my next phase.
My Winter Plan: Slowing Down to Build Something Bigger
When the farmers market ends in December, I’m intentionally slowing down production for The Modern Bakery.
Not to step back — but to step forward.
I finally understand that if I want my next chapter to grow, I need to water the seeds I planted, not exhaust myself baking nonstop.
Here’s where my energy will go:
1. Hey Modern Baker — my personal brand
This is my passive-income engine, and I want to grow it intentionally:
- blog posts
- Pinterest traffic
- Amazon Affiliate links
- Amazon videos
- digital downloads
- ads
- storytelling and behind-the-scenes content
Every click, every view, every download supports my dream.
2. Fatté — the brand ready for growth
This winter is about:
- building brand awareness
- running intentional menu drops that ship out
- creating demand
- posting consistently
- testing flavors
- learning the online bakery model
And staying open to the opportunity of a storefront — because both online visibility and a physical space could jumpstart the brand.
3. The Modern Bakery — steady, sustainable
It will still be:
- my farmers market brand
- occasional pick-ups
- a space of learning
- a foundation I can grow from
But I’m not relying on it to carry everything anymore.
What I’m Manifesting for Fatté Next
This brand has sparked something in me that feels new — a vision that feels clear and exciting.
I can imagine:
- what the storefront looks like
- the reactions customers have when they walk in
- no confusion about “what is this place?”
- people pointing at fat desserts behind glass
- branded boxes like Crumbl
- girls taking photos holding colorful matcha and big cookies
- a line out the door — or at least a steady stream of regulars
- a brand that grows loudly on social media and through its physical presence
When I imagine The Modern Bakery, the vision felt warm but… small.
Local. Micro.
A bakery that fits perfectly in a small town and a farmers market.
But Fatté?
Fatté feels like it could be something big.
Not because I’m chasing fame — but because this brand finally reflects the baker I’ve become.
It feels aligned.
It feels scalable.
It feels right.
My Longer-Term Vision: A Brand Family
One of the dreams that excites me most is building a brand family — each brand supporting the other like stepping stones, giving me multiple income streams instead of relying on one thing.
If everything unfolds the way I’m dreaming, here’s what I envision:
Fatté
The bold, indulgent dessert brand.
A storefront.
Shipping drops.
A menu of fatcarons, big cookies, cinnamon rolls, and café-style drinks.
A brand that grows into something iconic.
The Modern Bakery
The brand that becomes a ghost kitchen within Fatté’s space.
Large custom orders.
Macaron boxes for events.
Grazing tables.
Wholesale desserts for cafés.
A return to its roots — but with support, staff, and stability.
Hey Modern Baker
The storyteller.
The behind-the-scenes.
The “how I built this” blog.
The digital product shop.
The Pinterest traffic.
The passive-income stream that supports the entire ecosystem.
A bakery brand, a shipping brand, and a personal brand — all working together.
All growing from the same heart.
Why I’m Sharing All of This
Because putting this out there holds me accountable.
Because manifesting becomes real the moment you speak it.
Because I want you to see my dreams in their raw form — before they become milestones I look back on.
And because I truly believe:
Your delusional dreams become real when you let yourself believe in them long enough.
I hope this inspires you to dream delusional, too — to believe in the version of yourself you haven’t met yet.
And I also want to say something honestly:
By reading this blog post (yes — even with the ads),
by clicking an affiliate link,
by purchasing a digital download,
by following Fatté or The Modern Bakery…
you’re helping me bring this dream into reality.
And I cannot thank you enough for being part of this chapter.
I’m excited to build all of this — one blog post, one flavor, one drop, one season at a time.
